Metrics & fields
Ordinary words. Exact platform meanings.
Short, sourced references for the terms that shape store decisions. Each entry explains what the platform counts, what people commonly misread, and what the number can actually help you decide.
App Store impressions
What Apple counts as an impression, where the metric appears, and what it cannot prove.
2 min · Open guide →App Store metricProduct page views
Understand what a product page view means in App Store Connect and why it is not the denominator in Apple’s standard conversion rate.
2 min · Open guide →App Store metricApp Store conversion rate
Use Apple’s actual formula and avoid comparing incompatible benchmark definitions.
2 min · Open guide →App Store metricFirst-time downloads
Separate new acquisition from redownload behavior.
2 min · Open guide →App Store metricRedownloads
Understand when Apple counts someone downloading an app again.
2 min · Open guide →App Store metricApp Store acquisition sources
Read Search, Browse, app referrer, web referrer, and campaign traffic with the right attribution caveats.
2 min · Open guide →App Store metricApp Store Search versus Browse
Distinguish intent-driven search exposure from editorial and navigational browse exposure.
2 min · Open guide →App Store metricProceeds versus Sales
Do not confuse what customers paid with the amount a developer is estimated to receive.
2 min · Open guide →Apple metadataThe App Store keyword field
Use Apple’s private 100-byte field without duplicate terms, spaces, or imaginary volume scores.
2 min · Open guide →Apple metadataApp Store subtitle
Write the 30-character subtitle as a specific use or benefit, not a duplicate brand line.
2 min · Open guide →Apple metadataApp Store promotional text
Use Apple’s 170-character flexible field for timely conversion context rather than keyword stuffing.
2 min · Open guide →Apple experimentationProduct Page Optimization
Understand what Apple’s native product-page test can change and how to read the result.
2 min · Open guide →Apple personalizationCustom product pages
Match a specific App Store page to a campaign, audience, keyword, or in-app destination.
2 min · Open guide →