App Store metric · Verified 2026-10-12
Redownloads
Understand when Apple counts someone downloading an app again.
In brief
A redownload is a manual download by someone who previously downloaded the app. Auto-updates, restores, and automatic downloads onto other devices are excluded.
The platform definition
Apple includes redownloads in Total Downloads and therefore in its standard conversion-rate numerator.
The common misread
A campaign can appear to convert well while attracting returning users rather than entirely new customers.
The decision it can support
Break out first-time downloads and redownloads when diagnosing acquisition or interpreting a campaign.
Read the number with territory, device, source, product version, and enough time context. A metric can describe an outcome without identifying its cause.
Primary sources
Rules and interfaces move. Recheck these sources before submission-sensitive work.