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The Apple launch desk · Verified 2026-10-12

One ecosystem. Three very different launches.

Choose the device you are shipping, then work from architecture through App Review. Every requirement links back to Apple; every recommendation is shaped around the way the product is actually used.

Plan a Mac launchCompare requirements
One app
recordiPhonefast proofiPadlarge canvasMacdesktop depth
Official Apple sourcesNo invented search volumeSubmission-ready checklists

Choose your release

Start where the risk is highest.

A launch is not a metadata form. Architecture, entitlement, device behavior, creative, review context, and measurement all shape whether the store promise holds.

01 · 16 min

Launch a macOS app on the Mac App Store

A practical Mac App Store launch and ASO guide: choose the right app architecture, add macOS to an existing record, prepare the product page, test, submit, and measure the release.

Open the guide →02 · 10 min

Apple Universal Purchase, without the ambiguity

Understand how one App Store record connects iPhone, iPad, and Mac apps, what must match, what stays platform-specific, and which decisions cannot be undone.

Open the guide →03 · 14 min

Launch an iPhone app people can understand

An iPhone App Store launch and ASO guide covering the app record, metadata, screenshots, previews, testing, privacy, review, release, and post-launch learning.

Open the guide →04 · 12 min

Launch an iPad app that feels made for iPad

An iPad App Store launch and ASO guide for shared iOS metadata, 13-inch screenshots, tablet-native creative, multitasking, input, review, and measurement.

Open the guide →

The mental model

Shared identity does not mean identical delivery.

iPhone and iPad live inside one iOS platform version. A Mac app is another platform on the same record when you use Universal Purchase. Product-page assets, builds, testing, and customer expectations still diverge.

Understand Universal Purchase →
App Store Connect platformiOSiOS — shared with iPhonemacOS — add to the app record
Required screenshot setAt least one current required iPhone size13-inch when the app supports iPadAt least one accepted 16:10 Mac size
Accepted screenshot range1–10 per device size and localization1–10 per device size and localization1–10 per localization
App previewsOptional; up to 3 per supported size/languageOptional; up to 3 per supported size/languageOptional; up to 3, landscape only

A durable launch sequence

Make the irreversible decisions first.

The store page comes after product and account architecture, not before it.

  1. 01Architecture

    Choose targets, records, bundle identifiers, commerce, and platform availability.

  2. 02Product truth

    Test the real device experience, accessibility, privacy, and purchase continuity.

  3. 03Store proof

    Write platform-aware copy and build an honest visual argument.

  4. 04Delivery

    Test signed builds, brief App Review, release deliberately, and watch product outcomes.

Launching a Universal Purchase Mac app?

Begin with the record—not the screenshots.

Open the Mac launch guideDraft the listing