01 · Foundation
Metadata that earns the tap
Write an accurate name, subtitle, keywords, and description around the job your app actually does.
A field guide for thoughtful app builders
Make the store page earn its place.
Current, source-led App Store Optimization for people who care about the product after the tap. Learn the craft, plan the work, and keep every claim honest.
The field manual
Nine systems, one honest story.
Start anywhere. Each guide separates platform rules from experiments and editorial judgment, with a visible review date so you know what may have changed.
02 · Discovery
Keyword research without fake precision
Build a useful vocabulary from real customer language—without pretending estimates are ground truth.
03 · Markets
Localize meaning, not just words
Adapt the promise, search vocabulary, and creative for each market with native review.
04 · Conversion
Screenshots as a visual argument
Turn real product value into an honest, legible sequence that survives a one-second scan.
05 · New for 2026
App Store creative assets, decoded
Plan Apple’s new product-page header and search-result assets with exact formats, honest composition, and graceful fallbacks.
06 · Learning
Run tests that teach you something
Choose one decision, one hypothesis, and one primary measure before changing the page.
07 · Operations
The App Store Connect growth loop
Use custom pages, tags, analytics, nominations, and benchmarks as one evidence-aware operating rhythm.
08 · Stack
Choose a mobile growth stack
Map tools to decisions across research, measurement, attribution, monetization, and experimentation—without buying a logo wall.
09 · Product
Growth after the install
Treat ratings, reviews, retention, and the product experience as one connected system.
New Apple surfaces
Creative changed. The standard did not.
Decode the October 2026 Asset Library, header and search placements, silent video behavior, exact aspect ratios, and the coming iPhone Duo requirement.
Read the current creative guide →Listen better
A mobile podcast shelf with an editorial spine.
Find active shows on subscriptions, product, acquisition, creative, policy, and ASO—then turn the episode into a question worth testing.
Explore mobile growth podcasts →A different kind of “awesome” list
Curated by use, not submission volume.
- Primary sources first.
Platform guidance outranks recycled folklore. - Claims carry labels.
Official guidance, observations, tests, hypotheses, and opinions are different things. - No paid placement.
Resources earn their place by helping the work. - The product is the strategy.
Acquisition without retention is a leaky bucket with nicer screenshots.
From reading to doing