Apple metadata · Verified 2026-10-12
App Store promotional text
Use Apple’s 170-character flexible field for timely conversion context rather than keyword stuffing.
In brief
Promotional text is an optional localizable field of up to 170 characters displayed above the description. Apple lets you update it without submitting a new app version; use it for current, truthful conversion context.
Use it for a timely reason
A meaningful new capability, seasonal use, event, or offer can belong here when it is currently available and accurately represented.
Do not turn it into a keyword container
Apple’s search guidance says promotional text does not affect search ranking. Write for the person already evaluating the page.
Give flexible copy an owner
Because promotional text can change outside an app-version submission, record its owner, locale, start date, and expiration condition. Stale urgency erodes trust.
Primary sources
Rules and interfaces move. Recheck these sources before submission-sensitive work.