App Store Connect metric
App Store Search vs App Store Browse
The difference between App Store Search and Browse traffic, why they convert differently, and how to read changes in each.
Definition
App Store Search covers views and downloads from search results, including search ads. App Store Browse covers discovery elsewhere in the store, such as the Today, Games and Apps tabs.
Where to find it
App Store Connect › Analytics › Acquisition › Source type
The common mistake
A rise in Search after a keyword change doesn't prove the change worked. Ads, brand demand from press or social, and seasonality all show up in Search too.
What to use it for
Choosing the right fix. Falling Search usually means rankings or brand demand changed; falling Browse usually means featuring ended.