Awesome Mobile Growth

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    Learn · Resources

    Tools for the job in front of you.

    Start with the question you need answered, then pick a tool. Nothing here is paid for or ranked. Last checked 16 Oct 2026. For how to choose, read Choose a mobile growth tool stack.

    Start here

    Apple and Google's own pages

    Limits and rules change. Check these before anything submission-critical.

    ASO research & operations

    Keyword research, competitor tracking, review management and reporting. Each product covers a different mix, so trial them on a real release.

    Use when: You research keywords or competitors across several markets, or manage more listings than a spreadsheet can handle.

    Watch for: Search volume, difficulty and download estimates are each vendor's own model, not Apple or Google data. Compare definitions before comparing numbers.

    AppFollow ↗

    Review management, monitoring, and organic-growth workflows.

    Analytics

    See what people do after they install: activation, retention and funnels.

    Use when: You need to know whether installs reach the first useful moment and come back.

    Watch for: A dashboard shows what happened, not why. Agree on event names, user identity and retention windows before you trust a funnel.

    PostHog ↗

    Open-source product analytics, feature flags and experiments.

    Segment ↗

    Customer-data collection and routing infrastructure.

    Attribution & linking

    Campaign measurement and deep links. Universal Links and App Links are the free foundation; these products add measurement on top.

    Use when: You run paid campaigns across several networks and need consistent links and reporting.

    Watch for: Attribution shows which path got credit, not how many installs a campaign added. Privacy rules limit and delay the data.

    AppsFlyer ↗

    Attribution, measurement, and deep-linking products.

    Monetization

    Subscription infrastructure and revenue reporting.

    Use when: Handling entitlements, offers and cross-platform purchases yourself has become slow or risky.

    Watch for: These tools won't agree exactly with the stores. Reconcile with the App Store and Google Play financial reports, and note differences in refunds, currency and timing.

    Old links

    Acquired and retired products

    Old tutorials keep ranking after the tools change. Check here before you follow one.

    App Annie / data.ai → Sensor Tower
    data.ai joined Sensor Tower in 2024; update old bookmarks and vendor references.    Details ↗    TheTool → App Radar
    App Radar acquired TheTool; use App Radar for current product information.    Details ↗    Storemaven → Zynga
    Zynga acquired Storemaven in 2022; do not treat the old product as an independent current vendor.    Details ↗    Firebase Dynamic Links retired
    The service shut down on August 25, 2025. Migrate to native links or another provider.    Details ↗