Launch
Ship your app without launch-week surprises.
Pick your platform. Each guide covers the store record, the required screenshot sizes, testing, review and what to watch in the first two weeks, with links to Apple and Google's own pages.
Start three weeks out
- 3 weeksCreate the store records. New Google Play personal accounts need a 14-day closed test with 12 testers before Production unlocks.
- 2 weeksAnswer privacy, data safety and rating questionnaires. Write the subtitle or short description first.
- 1 weekCapture screenshots from the release build. Test purchases and a fresh install on real devices.
- LaunchSubmit with clear review notes. Apple reviews 90% of submissions within 48 hours; approved apps can take up to 24 hours to appear.
8 launch guides
Launch an iPhone app on the App Store
Set up App Store Connect, write the listing, capture the required screenshots, pass App Review and read your first two weeks of data.
App Store · 3 min readLaunch an iPad app that feels made for iPad
iPad shares the iOS listing with iPhone. Here is what still has to be iPad-specific: 13-inch screenshots, big-screen proof, and keyboard and multitasking tests.
App Store · 4 min readLaunch a Mac app on the Mac App Store
Choose native, Catalyst or iOS-on-Mac, add macOS to your existing app record, meet the sandbox and screenshot rules, and submit the Mac version.
Google Play · 4 min readLaunch an Android app on Google Play
The two gates that set your Google Play launch date, the order to fill in Play Console, listing limits, graphic sizes, testing tracks and staged rollouts.
Google Play · 2 min readAndroid 16 on tablets and foldables: what your app must handle
Why Android 16 ignores orientation and aspect ratio limits on sw600dp screens, who's exempt, the temporary opt-out and Google's adaptive quality tiers.
App Store · 2 min readUniversal Purchase: one purchase across iPhone, iPad and Mac
How one App Store Connect record serves iPhone, iPad and Mac, which fields are shared, and the three decisions you can't undo.
App Store · 3 min readApp Store launch requirements by platform
One reference for iPhone, iPad and Mac: which fields are shared, every text limit, required screenshot sizes, preview rules and how submissions work.
App Store + Google Play · 4 min readApp launch checklist for the App Store and Google Play
An interactive launch checklist from three weeks out to two weeks after release, for both stores. Your progress is saved in your browser.