Launch · App Store + Google Play
App launch checklist for the App Store and Google Play
An interactive launch checklist from three weeks out to two weeks after release, for both stores. Your progress is saved in your browser.
In brief
Start three weeks before launch: set up the store records and agreements, answer the privacy and rating questionnaires, write the subtitle or short description first, capture screenshots from the release build, test purchases on real devices, then release in stages and record a baseline.
How to use this checklist
Work top to bottom, starting three weeks before your launch date. Add the date below to see when each phase starts, or put the phases in your calendar. Items marked Apple or Google Play apply to one store; everything else applies to both. Tick items as you go; your progress is saved in this browser.
The checklist
Foundation3 weeks out
Declarations2–3 weeks out
Store page2 weeks out
Testing1–2 weeks out
LaunchLaunch week
After launchFirst 2 weeks
Your ticks and launch date are saved in this browser only.
Where the details live
Each item has a guide behind it:
- Records, review and release: iPhone, iPad, Mac, Google Play.
- Fields and limits: App name, subtitle and description, keywords.
- Images: screenshots, headers and search assets.
- Learning after launch: testing your store page, App Store metrics.
Store rules change. Confirm the current requirements in App Store Connect and Play Console before you submit; this checklist links to the official pages from each guide.
Official sources
Checked 2026-10-16. Store rules change; confirm anything submission-critical on these pages.