Store page
Build a store page that gets the install.
Everything a visitor sees before they tap Get or Install: the text fields, keywords, screenshots, the new header and search assets, translations, tests and custom pages for specific audiences.
Limits at a glance
| Field | App Store | Google Play |
|---|---|---|
| App name | 30 | 30 |
| Subtitle / short description | 30 | 80 |
| Keywords | 100 bytes | None |
| Promotional text | 170 | None |
| Description | 4,000 | 4,000 |
| Screenshots | 1–10 per size | 2–8 per device |
8 store page guides
App name, subtitle and description that get the install
Every text field on both stores, its limit and its job, with before-and-after examples for the name, subtitle, description, promotional text and release notes.
App Store + Google Play · 4 min readApp Store keywords: research, the 100-byte field and Google Play
Find keywords in your customers' own words, group them by intent, fill Apple's 100-byte field without waste, and write Google Play copy that ranks without spam.
App Store + Google Play · 4 min readApp Store and Google Play screenshots: sizes and what to show
Every required screenshot size for iPhone, iPad and Google Play, and how to plan the first three frames so they work at thumbnail size.
App Store · 3 min readApp previews that show the app working
Accepted resolutions for every display class, the 15 to 30 second rule, codecs, the poster frame, Apple's content rules and how to plan the edit.
App Store · 3 min readApp Store product page headers and search result assets
Apple's new optional header and search result assets: exact sizes, video rules, where they appear, and how to design one idea that works in silence.
App Store + Google Play · 3 min readLocalize your store page for new markets
Choose markets from your own data, redo keyword research in each language, brief translators properly, and localize screenshots as well as text.
App Store + Google Play · 4 min readTest your store page: Product Page Optimization and Play experiments
How Apple's Product Page Optimization and Google Play's store listing experiments work, their limits, and how to run tests whose results you can trust.
App Store + Google Play · 3 min readCustom product pages and custom store listings
When a separate store page for one audience is worth it, what each store lets you change, keyword and deep link options, and how to measure each page.