Grow
Grow after the install.
A store page gets the install. These guides cover what happens next: the first minute in the app, the paywall, ratings, the funnel from the web, and the numbers that connect them.
Find the stage that's holding you back
- DiscoverDo the right people see the app?
- DecideDo they install after looking?
- ActivateDo they reach the first useful moment?
- PayDo they pay, if you charge?
- RetainDo they come back?
- ReferDo they rate, review and share?
11 grow guides
Find the stage that's holding your app back
Discover, decide, activate, pay, retain and refer: one metric per stage, where to find it, and how to read them together.
App Store + Google Play · 3 min readMobile app onboarding that reaches the first useful moment
Deliver the store page's promise in the first minute, define your activation event, and ask for accounts, permissions and payment at the right time.
App Store + Google Play · 2 min readSubscription app funnel: from install to renewal
Define every funnel stage, show value before the price, use each store's offer types, reduce involuntary churn and reconcile your numbers.
App Store + Google Play · 2 min readGet better ratings and use reviews as research
Use the stores' rating prompts at the right moment, read reviews as research, reply where it helps, and recover after a bad release.
App Store + Google Play · 2 min readWeb-to-app funnels: when a web step helps
When sending people through a web page before the app helps, how to make the handoff reliable, and how store rules differ by country.
App Store + Google Play · 2 min readMake paid ads and ASO help each other
Use ad search terms and creative tests to improve your store page, match pages to ads, and measure real impact instead of attributed credit.
App Store + Google Play · 3 min readChoose a mobile growth tool stack
Start with the free store and platform tools, then add ASO research, analytics, attribution and subscription tools in layers, only when a decision needs them.
App Store · 2 min readUse App Store Connect's growth features
A map of App Store Connect's growth features: analytics by source, peer benchmarks, app tags, in-app events, custom pages and featuring nominations.
App Store · 3 min readGet new App Store placement with in-app events
Field limits, the seven badges, card and details media sizes, timing rules and how to measure an in-app event in App Store Connect.
App Store · 2 min readNominate your app for App Store featuring
The three nomination types, how far ahead to submit, what the form asks for and how to make a nomination easy to say yes to.
App Store · 3 min readSet, schedule and change App Store prices
Base country pricing, the three kinds of scheduled price change, when subscribers must agree to an increase, and what Apple lets you test.