App Store Connect metric
App Store acquisition source types
What each App Store Connect source type means, the caveats behind them, and how to compare sources fairly.
Definition
App Analytics attributes impressions, downloads and later activity to source types including App Store Search, App Store Browse, app referrers, web referrers and campaigns.
Where to find it
App Store Connect › Analytics › Acquisition › Source type
The common mistake
A source isn't a motive. App Store Search includes people who heard about you elsewhere and searched your name, and search-result ads are counted under App Store Search too.
What to use it for
Finding which sources bring people who stay and pay. Compare retention and proceeds by source, not only downloads.