Learn
The ideas and numbers behind app growth.
Definitions, background and reading for when you're not shipping something today.
Topics
Primer
What App Store Optimization is
How the App Store and Google Play differ, and what ASO includes beyond keywords.
10 definitionsApp Store metrics glossary
Impressions, conversion rate, downloads, sources and proceeds, as Apple defines them.
2 min readUse AI for App Store Optimization without making things up
Where AI assistants save time on store work, what they can't know, how to brief them with facts, and the five checks every draft needs.
8 showsMobile growth podcasts
Shows about launches, subscriptions and acquisition, with the episodes to start with.
IndependentGrowth tools and resources
ASO, analytics, attribution and subscription tools, plus products that were acquired or retired.
DatedPlatform changes
What changed in the App Store and Google Play, and what to do about it.