Grow · App Store
Nominate your app for App Store featuring
The three nomination types, how far ahead to submit, what the form asks for and how to make a nomination easy to say yes to.
In brief
Submit a featuring nomination in App Store Connect at least three weeks before your launch or update, and up to three months ahead for big releases. Describe what's new, who it's for and the date, attach approved in-app events, and include a public TestFlight link.
Ask to be featured, early
Apple's editors pick what appears on the Today, Games and Apps tabs, and you can nominate your app for consideration in App Store Connect under Featuring, then Nominations. A nomination doesn't guarantee placement. It tells the team what's coming and when.
Nominate for one of three reasons:
| Nomination type | Use it for |
|---|---|
| App Launch | A new app going live |
| New Content | A season, a collection, a new mode, a timely event |
| App Enhancements | A meaningful update, such as a redesign or a new platform |
How far ahead
Apple's two pages give different minimums, so plan for the longer one.
"Featuring lead time varies — please give our team a minimum of two weeks notice. For wider featuring consideration, we recommend submitting a nomination up to three months in advance." Apple, Getting featured on the App Store
"we recommend submitting plans as early as possible, with a minimum lead time of 3 weeks." Apple, Nominate your app for featuring
Submit at least three weeks before the date, and up to three months ahead for anything big.
What the form asks for
- A detailed description. Say what's new, who it's for and why now. Apple asks you to state the purpose and priority of the nomination clearly.
- A publication date or a custom date range.
- Related apps, up to 10 in total.
- Platforms, countries or regions, and localizations.
- In-app events to attach. They must already be approved or published, and in-app events only exist on iPhone and iPad apps.
- Supplemental materials: up to 5 URLs, including TestFlight public links, so the team can try what you're describing.
- Helpful details, such as accessibility and inclusivity work.
If you nominate often, you can import nominations in bulk from a CSV.
Make the nomination easy to say yes to
- Pair it with an in-app event when there's something time-bound: an approved event can be attached to the nomination.
- Have the store page ready: current screenshots, a clear subtitle and, if you can, the new product page header and search result assets.
- Send a build the team can open. A public TestFlight link counts as supplemental material.
Do this today
- Put your next launch or major update on a calendar and mark the date three weeks before it.
- Write the nomination description in four sentences: what's new, who it's for, the date, and what makes it good on Apple platforms.
- Create a public TestFlight link you can attach.
Official sources
Checked 2026-10-17. Store rules change; confirm anything submission-critical on these pages.