App Store Connect metric
App Store product page views
What Apple counts as a product page view, why it isn't the denominator in Apple's conversion rate, and when to use it.
Definition
The total number of times your App Store product page was viewed, including when apps load it with StoreKit. Product Page Views (Unique Devices) counts each device once.
Where to find it
App Store Connect › Analytics › Acquisition
The common mistake
Many tools calculate conversion as downloads ÷ product page views. That's a useful number, but it isn't Apple's conversion rate, which uses unique device impressions. Label the two differently.
What to use it for
Seeing how many people looked closer. A high page-view rate with low downloads points at the product page itself: screenshots, rating or price.