Apple · In effect
App Store product page headers and search result assets
App Store Connect added an Asset Library and two optional placements: a product page header and a search result asset, shown on iOS and iPadOS 27 or later.
The details
- Product page header: 21:9 at 3840 × 1646 (image or video) or 16:9 at 5244 × 2950 (PNG).
- Search result asset: 3:2 between 1920 × 1280 and 3840 × 2560 (image or video), or 16:9 at 5244 × 2950 (PNG).
- Videos are 5–30 seconds at 30 or 60 fps and loop. Search videos can't be unmuted; header videos can.
What to do
- Decide whether your first three screenshots are strong enough first; they still appear when there's no search asset.
- Design one idea that reads in silence at search-result size.
- Preview the placements in App Store Connect before submitting.