Google Play · In effect
Google Play store listing reports now count install clicks
In mid-2026, Play Console store listing reports moved from acquisitions and conversion rate to unique Install, Open or Pre-register taps and click-through rate.
The details
- Google describes the change as measuring user intent (clicks) instead of successful outcomes (acquisitions).
- The previous metrics (store listing acquisitions, visitors, conversion rate) remain available in the Statistics section with full history.
- Reports from Google and third parties give dates between late June and 10 July 2026 for the switch, so check the exact date in your own Play Console.
What to do
- Don't compare conversion before the switch with click-through rate after it.
- Re-baseline your store listing metrics from the switch date.
- Note the change in your experiment log.