A working shelf, not a logo wall

Tools for the decision in front of you.

Start with the question, then evaluate the product. Inclusion is unpaid and editorial; it is not an endorsement, ranking, or promise that a vendor fits your app.

Source of truth

Platform documentation first.

Limits and features move. These pages should be your last check before submission-sensitive work.

ASO research & operations

Different products emphasize market intelligence, keyword workflows, creative, reviews, and reporting. Trial against a real decision before buying.

AppFollow ↗

Review management, monitoring, and organic-growth workflows.

Analytics

Choose the smallest instrumentation stack that can answer activation, retention, and experiment questions consistently.

Segment ↗

Customer-data collection and routing infrastructure.

Attribution & linking

Attribution products can help with campaign measurement; native platform links remain the durable foundation for deep linking.

AppsFlyer ↗

Attribution, measurement, and deep-linking products.

Monetization

Subscription infrastructure and revenue analysis support the work after the store-page tap.

Old links, current reality

Retired and acquired products.

Historical articles can rank long after their tooling changes. Use this transition map before following an old tutorial.

Firebase A/B Testing is still an in-product experimentation tool. It should not be confused with the retired Firebase Dynamic Links service or with store-page experiments. For the full decision map, read Choose a mobile growth stack.